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The Beaufort Bar At The Savoy Sends Its Cocktails Into Space

تاريخ النشر: 23-يونيو-2016

The Savoy 23 يونيو, 2016

One Small Step For Cocktails...

London, England - Known the world over for pushing the boundaries of cocktail making, The Savoy’s Beaufort Bar has gone one step further to the final frontier by sending its innovative pop-up cocktail menu into space.

On Friday 17th April, the Beaufort Bar’s limited edition pop-up menu was sent approximately 36 km above the earth’s surface, becoming the first ever menu (and artwork) to do so. With the help of company  sentintospace.com, the menu was launched into near space with the use of a special balloon, and the resulting footage is breathtaking.

Since launching in late 2014, the pop-up cocktail menu has received world-wide recognition for being ground-breaking in both its design and concept. Designed by head bartender Chris Moore, the menu is a unique collaboration between Bacardi Brown-Forman and The Savoy, using its beautiful spirits and iconic brands such as Grey Goose and Bombay to create these one-of-a-kind cocktails.

With the theme of journeys at its heart, the menu lets guests travel from light to dark, day to night and from country to country. With this in mind, Moore decided to send the menu, of which there are only 1000 copies, to all seven continents of the world. So far, six have received a copy of the menu, with the final, Antarctica to be reached later this month. Having done this, there only seemed to be one logical further step to go.

Head bartender Chris Moore says: "Since we began discussing the concept of our pop-up menu we have always spoken of the importance of it being a symbolic journey. Since then it has literally been on its own journey; through design, completion, release and distribution across the globe. This got us thinking: what’s next? SPACE!"

 

 

 


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